Our Company

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Heritage Financial Services, LLC

Heritage Financial Services was founded by Stew and Steve in 2003, and from the beginning, our company mission has been to provide our clients with holistic and highly personalized financial advice combined with an exceptional level of service.  Our independent approach and decades of combined experience have helped us to navigate the ever-changing financial landscape, and having grown exclusively by word of mouth and client referrals, we now advise over $750 million of client assets*.  With a focus on multigenerational family planning, we have been fortunate to grow with many of our clients over the years, eventually working with their children and grandchildren, and ultimately helping them leave a heritage to be proud of.

Our team has experience in investment management, financial planning and consulting, retirement plan development, insurance, and estate preservation and transfer. We are truly independent and without proprietary alliances, giving us the freedom to search the marketplace for the best available solutions and offer consultation without charge to determine where our services may be needed.

*As of March 31, 2026

Stewart R. Moscov, CLU®, ChFC®

Founder Emeritus

The original founder of the entity that eventually became Heritage Financial Services, Stew had an exceptional career spanning more than five decades. His vast knowledge, affable personality, and outstanding character enabled Stew to truly excel in his career as a financial advisor. He found his career calling, and that calling was as a trusted advisor to countless individuals and families over the years. With two children and five grandchildren, Stew keenly understands and appreciates the importance of family and planning for your future. Now retired, Stew is free to travel more, continue to work on his golf game, spend more time with his friends and family, and no doubt – continue to follow the markets.

Steven J. Kane, CFP®, MBA, AIF®, CPFA

Advisor, Founding Partner

skane@hfsplan.com

Steve's experience in the financial services industry began in 1997 after completing his MBA at the Rochester Institute of Technology.  He became a CERTIFIED FINANCIAL PLANNER® practitioner in 2000 and has experience in estate planning and employee benefit consulting, as well as an extensive history in insurance, investments, 401(k) plan administration, compliance, and financial planning. Steve became an Accredited Investment Fiduciary® in 2011, a Certified Plan Fiduciary Advisor in 2021, is a member of the Financial Planning Association of Western New York, The Estate Planning Council of Rochester, and is a compliance principal. 
  
Steve is an avid cyclist, spending a lot of his free time either road or mountain biking, as well as using his cycling to raise money for a variety of charities over the years.  Steve also loves to travel, having been to all 50 states and five of the seven continents.  His pride and joy are his two children.  His son is working as a supervisor for Monroe County Parks, while his daughter is working in social media marketing and is married to her childhood sweetheart, welcomed the birth of their daughter in 2025, and currently live in St. Petersburg, Florida.  Steve married his best friend Bridget in 2021, who after years of owning her own daycare, is now managing a 2nd career as an event planner and property manager.  Bridget has three daughters, her oldest is working her own childcare center, her middle is living in NYC developing a career in the film industry, and the youngest works locally for a coffee warehouse as well as for Wegmans.  Bridget and Steve are enjoying blending into a new modern family. 

Accolades:

  • CERTIFIED FINANCIAL PLANNER® (CFP®) professional
  • Accredited Investment Fiduciary® (AIF®)
  • Certified Plan Fiduciary Advisor (CPFA)
  • MBA from Saunders College of Business, Rochester Institute of Technology
  • MS in education from Nazareth College
  • BS in finance from Ithaca College
  • FINRA Series 6, 7, 24, 26, 63, and 65 registered (held through Commonwealth Financial Network®)
  • Life and health insurance licensed

Joshua S. Moscov

Advisor, Partner

jmoscov@hfsplan.com

Prior to joining Heritage Financial Services in the spring of 2014, Josh spent nearly 20 years in various executive management and sales roles in enterprise software solutions, professional services, and technology.  He held sales, marketing and operational leadership positions at PAETEC, Frontier Communications, and Pharos Systems International.  Josh gained international business experience traveling throughout Europe and Africa as a sales executive for Veramark in the late 1990's. Always with a passion for financial markets, and the desire to maintain his father's legacy in the investment business, Josh is now a managing partner of Heritage Financial Services.  Josh enjoys skiing, golfing, traveling, playing guitar, and spending time at his summer retreat on Sodus Bay with his wife Chrissy and two children Leah and Bode.

 Accolades:

  • BS in business administration from Bryant University
  • FINRA Series 7 and 66 registered (held through Commonwealth Financial Network®)
  • Life and health insurance licensed
  • Founding member of the Verona Street Animal Society

William G. Dostman III, CFA®, CFP®

Director of Investments, Advisor, Partner

wdostman@hfsplan.com

Before joining Heritage Financial Services in the spring of 2016, Bill was the head of U.S. equity management at, and part owner of, an independent RIA with more than $2 billion in assets under management.  Beginning his investment career in 2005, Bill has firsthand experience managing assets through a wide array of market environments.  With a strong understanding of both traditional and alternative investments, he is an extremely valuable member of the Heritage Financial Services team.  Outside of the office, Bill enjoys spending time with his family, traveling, reading, and "friendly" competition.

Accolades:

  • Chartered Financial Analyst® (CFA®) charterholder
  • CERTIFIED FINANCIAL PLANNER (CFP®) professional
  • MBA from Simon Business School, University of Rochester
  • BS in business administration from Whitman School of Management, Syracuse University 
  • FINRA Series 7 and 66 registered (held through Commonwealth Financial Network®)
  • CFA Institute and CFA Society Rochester member

Kandra L. Youngman, FPQP®

Senior Financial Planning Assistant

kyoungman@hfsplan.com

Kandra has over 30 years of experience in the financial services industry focusing on operations, customer service, and client education.  Joining Heritage Financial Services in 2004, Kandra has become a key resource to all of our clients in helping them manage their day-to-day administrative needs.  Kandra enjoys taking classes at the gym, spending time with family, and watching football with her husband.

Accolades:

  • Financial Paraplanner Qualified Professional (FPQP®) designee
  • AOS in executive secretarial program from Bryant & Stratton College

Constance A. Dragoone

Director of Client Services

cdragoone@hfsplan.com

Connie joined Heritage Financial Services in the spring of 2019, bringing more than 25 years of diverse and valuable experience. Connie has held administrative roles within several different industries around the Rochester area.  She began her career in the office of a warehouse distribution center for a national pharmacy/drugstore chain, moved on to a home health care agency, and then an enterprise software solutions company.  Connie loves spending time with her family and friends, following her favorite professional and collegiate sports teams, watching movies, and attending concerts and festivals.

Cooper D. Crunick

Investment Associate

ccrunick@hfsplan.com

Cooper received a B.S. in Financial Economics from Binghamton University in Spring of 2023 and started at Heritage Financial Services in June 2023.  He played several years of college baseball (Binghamton & Cortland), and he enjoys traveling, going to sporting events, golfing, and spending time with friends and family.

Accolades:

  • BS in financial economics from Harpur College, Binghamton University
  • FINRA Series 7 and 66 registered (held through Commonwealth Financial Network®)
  • Life and health insurance licensed so that he can assist the advisors with their fixed insurance business

Emily E. DiMuro

Client Service Associate

edimuro@hfsplan.com

Emily is thrilled to be a member of the team at Heritage Financial Services after gaining administrative and customer service experience in various settings including an optometrist’s office, a consumer photo gifting company, and as an event planner and teacher.  Emily loves helping people and she is passionate about music; she is the woodwind instructor for the Eastridge Lancer Marching Band, as well as she performs with and manages social media for the Prevailing Winds Quartet.  She is proud to give back to the community by instructing the students in East Irondequoit and by performing for residents in retirement homes and at other events throughout Rochester.  Emily’s favorite activities include watching movies, cooking, baking, reading, playing games with her family, and going for long walks and playing with her dog, Daisy.

Accolades:

  • MMEd from The Hartt School, University of Hartford
  • BM from The Hartt School, University of Hartford