Our Company

Heritage Financial Services, LLC
Heritage Financial Services was founded by Stew and Steve in 2003, and from the beginning, our company mission has been to provide our clients with holistic and highly personalized financial advice combined with an exceptional level of service. Our independent approach and decades of combined experience have helped us to navigate the ever-changing financial landscape, and having grown exclusively by word of mouth and client referrals, we now advise over $750 million of client assets*. With a focus on multigenerational family planning, we have been fortunate to grow with many of our clients over the years, eventually working with their children and grandchildren, and ultimately helping them leave a heritage to be proud of.
Our team has experience in investment management, financial planning and consulting, retirement plan development, insurance, and estate preservation and transfer. We are truly independent and without proprietary alliances, giving us the freedom to search the marketplace for the best available solutions and offer consultation without charge to determine where our services may be needed.
*As of March 31, 2026
Stewart R. Moscov, CLU®, ChFC®
Founder Emeritus
The original founder of the entity that eventually became Heritage Financial Services, Stew had an exceptional career spanning more than five decades. His vast knowledge, affable personality, and outstanding character enabled Stew to truly excel in his career as a financial advisor. He found his career calling, and that calling was as a trusted advisor to countless individuals and families over the years. With two children and five grandchildren, Stew keenly understands and appreciates the importance of family and planning for your future. Now retired, Stew is free to travel more, continue to work on his golf game, spend more time with his friends and family, and no doubt – continue to follow the markets.
Steven J. Kane, CFP®, MBA, AIF®, CPFA
Advisor, Founding Partner
Accolades:
- CERTIFIED FINANCIAL PLANNER® (CFP®) professional
- Accredited Investment Fiduciary® (AIF®)
- Certified Plan Fiduciary Advisor (CPFA)
- MBA from Saunders College of Business, Rochester Institute of Technology
- MS in education from Nazareth College
- BS in finance from Ithaca College
- FINRA Series 6, 7, 24, 26, 63, and 65 registered (held through Commonwealth Financial Network®)
- Life and health insurance licensed
Joshua S. Moscov
Advisor, Partner
Prior to joining Heritage Financial Services in the spring of 2014, Josh spent nearly 20 years in various executive management and sales roles in enterprise software solutions, professional services, and technology. He held sales, marketing and operational leadership positions at PAETEC, Frontier Communications, and Pharos Systems International. Josh gained international business experience traveling throughout Europe and Africa as a sales executive for Veramark in the late 1990's. Always with a passion for financial markets, and the desire to maintain his father's legacy in the investment business, Josh is now a managing partner of Heritage Financial Services. Josh enjoys skiing, golfing, traveling, playing guitar, and spending time at his summer retreat on Sodus Bay with his wife Chrissy and two children Leah and Bode.
Accolades:
- BS in business administration from Bryant University
- FINRA Series 7 and 66 registered (held through Commonwealth Financial Network®)
- Life and health insurance licensed
- Founding member of the Verona Street Animal Society
William G. Dostman III, CFA®, CFP®
Director of Investments, Advisor, Partner
Before joining Heritage Financial Services in the spring of 2016, Bill was the head of U.S. equity management at, and part owner of, an independent RIA with more than $2 billion in assets under management. Beginning his investment career in 2005, Bill has firsthand experience managing assets through a wide array of market environments. With a strong understanding of both traditional and alternative investments, he is an extremely valuable member of the Heritage Financial Services team. Outside of the office, Bill enjoys spending time with his family, traveling, reading, and "friendly" competition.
Accolades:
- Chartered Financial Analyst® (CFA®) charterholder
- CERTIFIED FINANCIAL PLANNER™ (CFP®) professional
- MBA from Simon Business School, University of Rochester
- BS in business administration from Whitman School of Management, Syracuse University
- FINRA Series 7 and 66 registered (held through Commonwealth Financial Network®)
- CFA Institute and CFA Society Rochester member
Kandra L. Youngman, FPQP®
Senior Financial Planning Assistant
Kandra has over 30 years of experience in the financial services industry focusing on operations, customer service, and client education. Joining Heritage Financial Services in 2004, Kandra has become a key resource to all of our clients in helping them manage their day-to-day administrative needs. Kandra enjoys taking classes at the gym, spending time with family, and watching football with her husband.
Accolades:
- Financial Paraplanner Qualified Professional™ (FPQP®) designee
- AOS in executive secretarial program from Bryant & Stratton College
Constance A. Dragoone
Director of Client Services
Connie joined Heritage Financial Services in the spring of 2019, bringing more than 25 years of diverse and valuable experience. Connie has held administrative roles within several different industries around the Rochester area. She began her career in the office of a warehouse distribution center for a national pharmacy/drugstore chain, moved on to a home health care agency, and then an enterprise software solutions company. Connie loves spending time with her family and friends, following her favorite professional and collegiate sports teams, watching movies, and attending concerts and festivals.
Cooper D. Crunick
Investment Associate
Cooper received a B.S. in Financial Economics from Binghamton University in Spring of 2023 and started at Heritage Financial Services in June 2023. He played several years of college baseball (Binghamton & Cortland), and he enjoys traveling, going to sporting events, golfing, and spending time with friends and family.
Accolades:
- BS in financial economics from Harpur College, Binghamton University
- FINRA Series 7 and 66 registered (held through Commonwealth Financial Network®)
- Life and health insurance licensed so that he can assist the advisors with their fixed insurance business
Emily E. DiMuro
Client Service Associate
Emily is thrilled to be a member of the team at Heritage Financial Services after gaining administrative and customer service experience in various settings including an optometrist’s office, a consumer photo gifting company, and as an event planner and teacher. Emily loves helping people and she is passionate about music; she is the woodwind instructor for the Eastridge Lancer Marching Band, as well as she performs with and manages social media for the Prevailing Winds Quartet. She is proud to give back to the community by instructing the students in East Irondequoit and by performing for residents in retirement homes and at other events throughout Rochester. Emily’s favorite activities include watching movies, cooking, baking, reading, playing games with her family, and going for long walks and playing with her dog, Daisy.
Accolades:
- MMEd from The Hartt School, University of Hartford
- BM from The Hartt School, University of Hartford